3 Best Platforms to Promote Your Event Online

In the digital age, when you want to stay on top of the event marketing game, you shouldn’t rely strictly on print advertising alone.

Throughout the years, digital marketing has become crucial to a brand’s success as the market turns to focus more on technology. Where consumers turn to newspapers and flyers for the latest events, they now head straight to the virtual world to get all the information they need to be in the know.  

When it comes to advertising your event, the key step is to decide which network you will focus on. In any situation, it’s better to have an established presence on a few networks than to have a futile existence on each one. But, how do you tell which platforms will work best for your event marketing?

The key is to be where your most potential attendees are. It means you need to understand who your audience is and investigate where they spend most of their time. It is only then when you can determine which of the following platforms your best picks are:

1. Facebook

Facebook is easily the most popular social media platform out there, having over 2 billion monthly active users to date. Its following consists of a diverse set of users across different ages, genders and income levels, offering a great opportunity to reach out to both the younger generations and the online adults.

But, while the News Feed may seem like a clutter that is impossible to cut through, and the recent algorithm appears to not favor your marketing strategies, Facebook still has a lot of other functions you can explore such as its Event Page.

• Event Page

You may already have a business Facebook page, but it can only go as far as being a place to engage with your audience and not to the lengths of advertising your events. It is during this time where you will need to create a specific Events Page if you want your event to stand out. What’s more, you also get to earn the benefits of using Facebook Events.   

2. Instagram

Instagram is another great platform fit for events. It has over 800 million monthly active users composed primarily of Internet users between ages 18 and 29 (59% of the number) and 33% of users between ages 30 and 49.

Although these demographics already make Instagram a good candidate in itself, its Instagram Stories – among many other game-changing tools – have offered an additional avenue to reach probable attendees.  Here are some other Instagram tips you should capitalize on:

• Hashtags – Using hashtags help attendees easily find posts about your event. Make sure that the hashtag you’re using is original and is not currently being used.
• Share Behind-the-Scenes – Use Instagram Stories to take your attendees behind the scenes. Prior to the event, film insider peeks that hint on what the venue will look like and who will be attending.
• Know When to Post – A little research to identify when most of your followers are online can go a long way. It may be more beneficial for you to post during the time when your audience is most active.  

Did You Know? Your Instagram efforts work particularly better when paired with Facebook. When shared on Facebook, an Instagram post receives 23% more engagement than the ones published on Facebook itself.

3. Snapchat

Snapchat started as a photo messaging app until it evolved to become a trendy option for your event marketing. It has over 173 million users daily of which 70% are women and many of whom are in their teens and twenties. So, if your target audience is mostly women, then Snapchat is the place to be.

The network can take some time and practice to get used to, particularly when advertising an event or any other business sense. But, when you get the hang of it, even your low-effort ways can already make a great impact.

• Post at the Right Time – The beauty of Snapchat lies to the fact that the Snaps expire after a period. So like Instagram, posting messages at the right time, with the right tools is essential.
• Share Live Videos – Further, Snapchat also allows you to share snippets of your event. So, users who may not be able to attend can still be visually present.
• Exclusive Offers – You can also use videos to announce platform-specific offers. For instance, launch a contest that awards the one that publishes the most viewed Snapchat Story of your event.

Where to Start?

Social media is essential to the success of your event marketing techniques and these networks offer the best platforms to realize them. But, you shouldn’t forget that there are far more sites to explore – in particular, LinkedIn, Twitter and Pinterest to name a few – and it’s up to you to find the best set of networks that will work for you.

 Source: http://www.protonbits.com/blog/2018/06/27/3-best-platforms-to-promote-your-event-online.html

6 Important Tips to Increase Shopify Sales

Owning an e-commerce store with a great sale can give you great success. When it comes to building an e-commerce store, Shopify falls under one of the best e-commerce store development platform. But it is not that much of an easy task. Firstly, you have to find a Shopify development company to design and develop your report eCommerce store.

Shopify is easy to use eCommerce platform founded in Canada which is widely used by so many successful entrepreneurs. Follow these easy Shopify tip to get the most out of Shopify and set up your eCommerce business to new heights.

Focus on Your SEO Business

Nowadays, Each and every website on the world wide web needs to be SEO optimized in order to achieve desired SEO results. Optimizing your Shopify store according to Google algorithms is the vital things today to grow your visitors and make them worth coming to your store and buy a product.

When you are optimizing your Shopify store, concentrate on your Mobile friendly website first. Make sure to watch out your website speed, keywords density, and UI as well. Google has announced their Mobile-First indexing policy which basically refers to improve the user experience on Mobile websites.

And that does not mean you do not have to pay attention to the desktop versions! Make sure that they are running smoothly on each and every devices and version of which you have your potential readers and users.

Once your website is ready, prepare an effective SEO content strategy to make the most if your SEO efforts and achieve high rankings in the google

Is Your Website Mobile Friendly

Your Shopify development company must be aware of the Mobile era currently going on! Remember! 60% of users make the orders from their mobile devices. If you are aware of the google analytics, you will be shocked by checking your audience results. Half of your audience base will be from mobile! I am sure. Now, you do not have to worry if your website is not mobile friendly.

Hire any good Shopify development company to design and develop your mobile-friendly website and after performing a full testing you can make live to your users. One thing to make sure is that every time you make any changes to your live desktop version, check if that is working on mobile version too. That will make you more aware of how your Shopify website
is performing well in mobile website version.

Make use of Latest Tools

It is very critical to impress your website users in a small span of time! Did you know? 10 seconds are more than exceed to make an impact! When you are working with Shopify development company trying to find out and make the use of different types of tools to make your website more interactive. One of the ways is to implement chatbots! In simple words, they are a talking tom! You can make great sales and turn your visitors into leads with the use of chatbots.

You can even opt for offering some interactive offers to attract your visitors. You can generate coupon codes, offer some discounts in order to grab some great sales.

Manage Customer Relationships

It is important to manage healthy relationships with customers. It is that type of scenario that you will have one type of customers. One which is your customers for a long time. The one type of customers which continuously shop from your e-commerce store. You have maintained one type of healthy relationship with them. Try to run email campaigns, update them with new product releases and any new update about your company.

At the same time, it is important more to acquire new customers. It can be a little costly than retaining existing customers and this is why you need to focus on creating an ultimate customer retention strategy.

If you paid a big amount of money to acquire new customers with advertising, social media marketing, affiliate program or any other platform, there is a chance that you may lose them because of a poor strategy.

Focus on following tips to delight your customers and generate more sales:
i) Run loyalty and reward programmes.
ii) Delight your customers with loyal service.
iii) Use interactive content to stay top of your customer’s mind.
iv) Retarget your customers on social media and via personalized emails.

Offer Shipping Calendars

When it comes e-commerce transactions, customer’s trust is one of the most crucial things to win! And there is the only way out! Being transparent to your money transactions and shipping policies. Your customers should be aware about their shopping lists, money transactions and their address details as well. If a shopper orders a pair of clothes from your store there should be a precise details about when the order will arrive, will it arrive on time? Will it arrive on the exact shipping day? There are so many factors. By using Shopify’s amazing tools you can set up an amazing process of shipping tracking.

You may even use any of the third party plugins and tools to implement this functionality into your Shopify website.

Create a Give-Away

For any eCommerce stores, holiday seasons are the most important as they acquire more and more sales during that time. Plan a free give away from your marketing budget. Announce it on your platforms and let people participate. This way you are maximizing your customer interactions and activities. This way customers get more attention to your products and gets more aware of using them. You can directly increase your sales up 50% + to achieve your desired sales goals.

Many established businesses like Amazon, Flipkart spend thousands of dollars on their giveaway and gifting campaigns and achieve great sales every month as we all know.

Thus, When you hire a Shopify development company, it does not just end with that! You have got to work very hard. But with right marketing strategy and tactics, you are sure to achieve your desired results in not a small but limited span of time!

Source: https://www.realmediahub.com/6-important-tips-to-increase-shopify-sales/

7 Great Shopify Apps to Optimize your eCommerce Store

“Use Magento rather than going with Shopify”, “Magento provides more features than the Shopify does”. We heard so many statements like this, right? But it is all a myth. I am not telling you to stop building your store in Magento and start using Shopify. It is just like that, each platform has their own pros and cons! According to studies by Shopify, “Shopify is powering more than 500,000 businesses in 175 countries” Now, that is spectacular right?

With the increased use of smartphones, there are hundreds of Shopify apps to your build eCommerce stores. And it is that simple that without using right tools, you can not expect that your business would grow with high revenue.

Today when eCommerce stores are powering the sales market, this essential list of apps that will help you to promote your stores provides amazing user experience to your customers, and handle all the inventory and shipping so you can earn more revenue.

Chatty people

Chatty people is FREE available Shopify app by Shopify development company. Basically, it is a chatbot for developing an engaging Facebook merchant account. You can integrate this chatbot while setting up your Facebook commerce. It offers a very simple functionality. Without performing much coding you can easily design a functional chatbot using this free app. It is a unique combination of creative technology and user-friendliness. The way it is designed, it is suitable for enterprise customers and small businesses as well.

Integrating Chatty people with Shopify is a great way of making engaging fan pages on Facebook. You can leverage this by making customers more aware of your products and services that will result in more sales.

Crush.pics

Optimized images are a must for lower website speed. It can help you to perform better in search engines. To make sure your images are optimized Crush.pic allow you to keep the track of your images and list out the images which are needed to optimize. It automatically compresses images to upload to your Shopify store. Even it effectively compresses the existing images according to your requirements. You have to set the image preferences.

It compresses images up to 30% without any quality fluctuations. If you want to compress images up to 70 percent, there are chances you may lose the image quality but not that much.

Your webpage should load in two seconds or less, according to 47 percent of consumers. More than 40 percent of users are likely to abandon a site which takes more time to load. Crush.pic compress your images, make effective management of images, make easy alt-tags for better SEO performance.

Klaviyo

If you are planning to integrate email marketing with your Shopify store Klaviyo is the best solution.  Klaviyo provides easy integration with the user data collected by Shopify. It provides personalized, data-driven marketing strategy to each Shopify merchants.  The average estimated Klaviyo user makes $75 for every dollar they spent on the app.

According to e e-commerce store owners abandoned cart recovery emails are one of the best ways to convert lost customers into buyers. With Calvino, you can even target users who have abandoned their browsing session. With its powerful dashboard, you can even track your website’s user behavior which allows you to make your marketing campaigns more effective.

Yotpo

“63 percent are more likely to make a purchase from a site that offers user reviews” according to Vendasta. You can easily leverage the user-generated reviews to build your social reputation to the next level.

With Yotpo it becomes easy for your customers to give a review of the products they recently purchased from your store.  What makes it different from other review apps is that it facilitate the users to give reviews along with the selection of star ratings without even returning to the site.  This has been proven to have a much higher success rate, which requires less effort for customers. You can even use Mopti to manage user-generated content for your social media channels.

Kit

It is one type of FREE 24/7 working virtual working employee. Kit automatically recommend the marketing services according to your eCommerce store and products which can drive more sales. It is easy to set up with Facebook messenger and SMS.  Here, you can create a discount code and promote it. If you have connected your google merchant account here you can even start retargeting your customers

To turn your visitors into real buyers!  Kit helps you manage your Instagram and Facebook ads as well.  You can handle your email marketing, social posts for more sales.

Eventually, these activities will result in high sales and business growth. Really with the kit you can have a time-saving marketing with more sales.

Smile.IO

When you own an eCommerce store, it is important to engage your customer. Entertaining your customers and motivating them for your products is a vital thing. Smile.IO allow to set up your own rewards programs with a great user experience on mobile or desktop. Rewarding your customers is one of the most amazing ways to repeat your purchase orders.  It is simply that you can easily create a reward program for purchases, customer referrals, account registrations, social shares/follows and birthday rewards in just a few clicks.

Auto Currency

When you have a big eCommerce store, providing your products to multiple countries, it is mandatory to display prices in their home currency. When customers browse your store from a different country, Auto currency facilitates to display their currency selection box. The checkout remains in the shop currency. The main benefit of this Auto currency App is that it increases any foreign customers’ trust level on your website. It may even result in increased sales along with global customer base.

Thus, developing a Shopify store is not a big deal. Consult your Shopify development company and you will get over that thing. What is important is that you must optimize your store in a right way. You with using such types of apps you can increase your sales cycle drastically.

Source: https://www.completeconnection.ca/7-great-shopify-apps-to-optimize-your-ecommerce-store/

Why Shopify is Best eCommerce Platform?

 

Nowadays many product based owners are going to build an eCommerce website. To build an eCommerce website, you need to choose the best eCommerce platform which provides you more features for your online store. Choosing best platform is scary for every product based owners but Shopify helps you to remove your scary about choosing best eCommerce platform. Because Shopify is allowed make your eCommerce store mobile friendly, easy and quick. Shopify has lots of features for making your eCommerce store easy and feature more. Shopify provides many tools which help you to run your business online. Using Shopify, you can manage your online products, payment process and optimize your store easily.  

To sell your products, Shopify gives you many ways. You can sell your product on a many sales channel. There is no any limit for choosing your sales channels. If you want to sell your products at your own store then you can sign up to Shopify POS. Even if you want to sell product over social media, then Shopify gives you one or more channels like Facebook, andPinterest.

Benefits of using Shopify Platform for eCommerce:

Themes for your eCommerce store:

In Shopify, many themes are available for designing your store.  Shopify provides free and paid both themes. If you want to go with advance then you need to pay for themes. Also if your industry is not included in themes then Envato market- Themeforest provides best themes for Shopify.

Optimize your SEO easily:

When you start your online business with a new product then you need to think about how your customers find you? To find your customer, you need to use search engine optimization (SEO) to improve your website’s search engine rank. Shopify helps you to optimize your SEO easily and also you can improve your search engine rank on google with Shopify.

Create Gift Card Store:

Shopify creates own gift card store. You can purchase your gift cards from gift cards page in your Shopify admin. You can sell your gift cards like other products. Your customer buys their gift cards from your store online.

Free Shopify App Store:

Shopify provides best free app options to bring your customers satisfaction & boost your sales. Also, your customers are added wishlist to your Shopify store without having a login.Oberlo app helps you to import your directory into your Shopify store. When you receive the order, Oberle will ship the product directly to the customers so you don’t need to take worry about shipping in Shopify.

So as I shared points of all benefits for Shopify, maybe now it is easy to understand why Shopify is the best for your eCommerce website. If you want to grow your online business then why not you can choose best for a your business. Build your online store which provides you best Shopify development services for your eCommerce website.

If you have any queries, you can share in the comment box. We surely listen to your questions and get back you proper answers.

 Source: https://www.bebee.com/producer/@mitultechs/why-shopify-is-best-ecommerce-platform

Which is Best ? Shopify or WooCommerce?

Have your product-based business? Are you want to build your online store? Are are you confuse which is the best platform for your website? Shopify and WooCommerce? This is many common questions because when both platforms give you lots of features, then you are obviously confused to know which is good for your business. Today I want to share your some advantages and disadvantages of Shopify and WooCommerce platform which helps you choose best for your eCommerce Development solutions.

What is Shopify?

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Shopify is a platform which helps you to build your eCommerce website. Shopify helps you to sell your product online, accept payment online, and manage your business using single webpage service. It's very simple and easy to manage it out. You don’t need to know about the coding. Just get enrolled, get entered all the details about your store and add the product. It's simple as compared to other all the platform.

What is WooCommerce?

WooCommerce is an open source eCommerce plugin in WordPress which helps you to build your eCommerce website. Using WooCommerce, you can sell everything online. Woocommerce allows running on CMS (Content Management System) which gives benefit as compared to the Shopify.

So Let's see what is the difference between Shopify and WooCommerce.

Difference between Shopify and WooCommerce:

Shopify for Cost:

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Shopify is paid platform for an eCommerce website. Shopify low plan starts with $29 per month, the medium plan starts with $79 per month and biggest plans start with $299 per month with Each plan includes the Domain name, Hosting and SSL certificate. Checkout the Shopify Pricing in Detail.

WooCommerce for Cost:

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WooCommerce is an eCommerce WordPress open source plugin. WooCommerce is a free plugin which is provided by Wordpress. You don’t need to pay anything. You might need to pay for their addon which depends on your requirement. Initial eCommerce setup, you don’t need to pay for the plugin use. In WooCommerce, you need to only buy Domain name, Hosting and SSL certificate for build your eCommerce store. Normally, domain cost $14.9, Hosting $7.99 & SSL certificate $69.99 per month. You can download wooCommerce plugin from their website.

Shopify for Themes:

Shopify provides best features of theme section. Shopify has a free themes features and paid theme features. Shopify paid feature cost start with $100 to $180. If your industry is not included in themes then Envato market- Themeforestprovide the best section of Shopify themes. There are many shopify development company now a days who offer affordable cost of development if you are looking to get customize your Shopify eCommerce store.

WooCommerce for Themes:

WooCommerce also provides WordPress themes for an eCommerce website. Wordpress themes is optimize for WooCommerce. It also offers free and paid themes. You can get the some of the best WooCoomerce theme from the Themeforest. It won’t cost you more than $100.

Shopify for SEO:

You can use Shopify to improve your search engine ranking. Shopify has a many SEO features. You can easily edit Meta title, Meta description, Meta keywords, Blog posts, web pages and products details in your online store. In Shopify, SSL certificate helps you to optimize your SEO which is stores in free with all plan.

WooCommerce for SEO:

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WooCommerce is a Wordpress plugin, There is have many benefits for SEO. WooCommerce uses a Yoast SEO plugin for an eCommerce website. In a WooCommerce, you can easily add content and meta details which is help you to increase your google search engine ranking.

Which is Best for your business Shopify or WooCommerce?

Shopify and WooCommerce both are a good platform to build your eCommerce store. Both have some advantages and disadvantages.

Shopify is easy to use. It is no need to install everything and you can start building your website speedily. Shopify’s payment setting is very easy rather than WooCommerce.

However, WooCommerce is a free plugin which is good for starting an e-commerce website. Woocommerce is open source which gives you full control your website.

If you are looking for cost solutions then you can use Woocommerce plugin and If you are looking for some scalability with your store then you can use Shopify.

I hope, this blog helps you to choose a best eCommerce platform for your online store. Comment out your views and let us know which is better? Shopify or WooCommerce?