Thursday 31 May 2018

Why Laravel is best to Build Website Application?

Nowadays, businessmen wants to run online business by a building web applications. A web application  make your business easy and simpler. You can achieve your business goals faster by using web application. You can get many targeted clients and customers at a time.  Also, you can increase your business demands with a web application.
To build a web application, many businessman prefer PHP platform. PHP is a widely used language among other programming platforms. PHP is HTML scripting language used for web application development. PHP is a web server that is designed to make your dynamic pages and applications. PHP has many frameworks which are used to build your web application. List of PHP frameworks includes Laravel, Symfony, CodeIgniter, CakePHP, Zend, Phalcon, Slim, Yii, fat-free, Kohana, FuelPHP, Flight, PHP-mini, Tyler, and Zikula.
Selecting a right PHP framework to build web applications  is a very difficult decision. As there are many options available to choose one framework. In  2018's market Laravel is a best open source PHP framework to build web applications. Coming towards the most preferred platform, Laravel has 42,980 stars on Github. As well as Laravel is simple to use and developers can build a very complex application with ease. Laravel is used by many industries worldwide. Let’s read why Laravel is the right choice to grow your business rapidly.

Reasons why Laravel is the best framework:

MVC Architecture Support

Laravel as an effective PHP framework for building web applications.  It supports MVC architecture support. Laravel supports MVC architecture like Symfony.  MVC supports Laravel development with high-level clarity between login and presentation. MVC  helps you to improve performance, allow better documents and built multiple functionalities. Additionally, Laravel is used for better documents and high build functionalities.

Security

Laravel includes lots of security features. There are many security features which cN can facilitate  your web application. Laravel has its own authentication system which is used to "provider” and "guard" to facilitate authentication. Laravel protect against SQL injection. Laravel PDO parameter binding to fight against SQL injection. Using this parameter, you can secure your database. Also Laravel security protects against CSRF and XSS.

Libraries & Modular

Laravel provides result oriented libraries and pre-installed libraries. PHP's other frameworks do not provide pre-installed libraries. It is latest and popular feature of Laravel. Pre-installed libraries feature is authentication library which provides the latest features like Password reset, CSRF protection, encryption, checking active users, hashing.
Laravel package manages your large Laravel app using modules. A module of Laravel is like a package. Laravel package has viewers, controller, and models. You can re-published, re-organize and maintain a version of ping-pong using Laravel package. Laravel package used in asgardcms

Routing

Laravel has an amazing routing feature. Laravel routing  accepts URL and a closure which provides simple methods to define different routes. Routing allows redirecting route which is used for performing  a single redirect. A single route creates routes for overall controller’s actions.

Database Migration

Laravel framework has a feature for data migration. Migration is used to control your database, modify easily, and share application in a schema.  That means you do not worry about SQL syntax for a database. Using migration you can set the database connection parameters for Laravel. Laravel schema provides database agnostic support for creating a table in a Laravel database.

Artisan

Artisan is custom console command which provides lots of commands to develop your web application. This command helps you to speed up in your development process. This framework handles all a headache for you and do the best for you. It means Laravel framework create and handle Laravel project environment using artisan command.
Presently,  Laravel is popular framework with these awesome features.  It will help your business application unique. If you own your business  and want to build your web application then I highly suggest you hire Laravel Development Company for your application.

Monday 28 May 2018

Which is Best ? Shopify or WooCommerce?

Have your product-based business? Are you want to build your online store? Are are you confuse which is the best platform for your website? Shopify and WooCommerce? This is many common questions because when both platforms give you lots of features, then you are obviously confused to know which is good for your business. Today I want to share your some advantages and disadvantages of Shopify and WooCommerce platform which helps you choose best for your eCommerce Development solutions.

What is Shopify?

Shopify is a platform which helps you to build your eCommerce website. Shopify helps you to sell your product online, accept payment online, and manage your business using single webpage service. It's very simple and easy to manage it out. You don’t need to know about the coding. Just get enrolled, get entered all the details about your store and add the product. It's simple as compared to other all the platform.

What is WooCommerce?

WooCommerce is an open source eCommerce plugin in WordPress which helps you to build your eCommerce website. Using WooCommerce, you can sell everything online. Woocommerce allows running on CMS (Content Management System) which gives benefit as compared to the Shopify.
So Let's see what is the difference between Shopify and WooCommerce.

Difference between Shopify and WooCommerce:

Shopify for Cost:

Shopify is paid platform for an eCommerce website. Shopify low plan starts with $29 per month, the medium plan starts with $79 per month and biggest plans start with $299 per month with Each plan includes the Domain name, Hosting and SSL certificate. Checkout the Shopify Pricing in Detail.

WooCommerce for Cost:

WooCommerce is an eCommerce WordPress open source plugin. WooCommerce is a free plugin which is provided by Wordpress. You don’t need to pay anything. You might need to pay for their addon which depends on your requirement. Initial eCommerce setup, you don’t need to pay for the plugin use. In WooCommerce, you need to only buy Domain name, Hosting and SSL certificate for build your eCommerce store. Normally, domain cost $14.9, Hosting $7.99 & SSL certificate $69.99 per month. You can download wooCommerce plugin from their website.

Shopify for Themes:

Shopify provides best features of theme section. Shopify has a free themes features and paid theme features. Shopify paid feature cost start with $100 to $180. If your industry is not included in themes then Envato market- Themeforestprovide the best section of Shopify themes. There are many shopify development company now a days who offer affordable cost of development if you are looking to get customize your Shopify eCommerce store.

WooCommerce for Themes:

WooCommerce also provides WordPress themes for an eCommerce website. Wordpress themes is optimize for WooCommerce. It also offers free and paid themes. You can get the some of the best WooCoomerce theme from the Themeforest. It won’t cost you more than $100.

Shopify for SEO:

You can use Shopify to improve your search engine ranking. Shopify has a many SEO features. You can easily edit Meta title, Meta description, Meta keywords, Blog posts, web pages and products details in your online store. In Shopify, SSL certificate helps you to optimize your SEO which is stores in free with all plan.

WooCommerce for SEO:

WooCommerce is a Wordpress plugin, There is have many benefits for SEO. WooCommerce uses a Yoast SEO plugin for an eCommerce website. In a WooCommerce, you can easily add content and meta details which is help you to increase your google search engine ranking.

Which is Best for your business Shopify or WooCommerce?

Shopify and WooCommerce both are a good platform to build your eCommerce store. Both have some advantages and disadvantages.
Shopify is easy to use. It is no need to install everything and you can start building your website speedily. Shopify’s payment setting is very easy rather than WooCommerce.
However, WooCommerce is a free plugin which is good for starting an e-commerce website. Woocommerce is open source which gives you full control your website.
If you are looking for cost solutions then you can use Woocommerce plugin and If you are looking for some scalability with your store then you can use Shopify.
I hope, this blog helps you to choose a best eCommerce platform for your online store. Comment out your views and let us know which is better? Shopify or WooCommerce?

7 Simple Steps to Optimize your eCommerce Product Page

Nowadays, Individuals can build their brand digitally and can make a successful enterprise with the right practices. Having an eCommerce store for your business is a generic thing today. But in order to achieve a big number of sell, getting higher rankings in the google is a critical task.
SEO plays a vital role in optimizing your product pages. There are so many other factors to consider, but making a product page that provides a great user experience for your customers.
Let’s have a look at some of the areas to focus on to optimize your eCommerce product pages for higher conversion rates and building consistent buyers to your store.

Decide the Vital Elements of your Product Page

The very first step in building an eCommerce page which is optimized for driving conversions is to decide the vital elements that will help you to build a successful eCommerce product pages.
If we consider some popular stores like Amazon, Flipkart as an example, you can identify the important factors that they have worked well on their product pages.
They have such a significant impact on conversions, you can be sure that big e-commerce owners must pay more attention to test and optimize each and every component on their product pages.
The main ranking factor considered by the Google is a page speed. When you decide you minimize the page speed each of your components should indicate your components.

Understand that Keyword Research is Important

Every product page must be optimized by a deep keyword research in the way buyers are searching for that product. This is why keyword research matters the most when it comes to SEO. When starting to optimize the product page, you need to know the search terms that attract the most search users and converts the most.
Find out the best keyword phrases and keywords for your products by considering the following factors – search volume, competition, and ranking difficulty. There are so many suggested tools like:
1) Google Search Console for the top search queries,
2) ahrefs for analyzing the best competitive keywords
3) Keywordtool.io for a complete insight into consumer search behavior
4) Google Keyword Planner for finding right product page keywords to target.

Add High-Quality Product Descriptions

Product descriptions can help SEO to achieve high rankings in google but only when there’s value added. Develop your product page descriptions by mapping and finalizing the wordings. Users should understand the motive behind it. Customers would like to see the things they are looking for in the description. Consider the following points in the description copy:
Always try to include the major features and specifications of your product in the descriptions and the value-added features to buyers.
Revise your targeted keywords as many time as you can. Include model numbers, brands names, and keyword repetitions.
Do not make the descriptions lengthy. Try to form informative descriptions. Try not too wordy descriptions. If necessary, add lists and bullets.
Keep your product descriptions as unique as possible. Do not copy descriptions from the manufacturer websites. This trend is adopted by many magento development company and they found results.

Use Meta Descriptions

If you use Keywords in meta descriptions, it won’t affect your rankings, but including them in the description is always a good choice because it will earn more clicks. That’s why inserting keywords and editing them with symbols and numbers can boost your click-through rates at a new level. Try to include keywords and explain what is presented on the page to let users know what they are going to click through.
Ensure that the meta description is unique and follows character guidelines. Try to include the appalling words of your product to improve click-through rates, and add catchy things like prices, numbers, and other options to help your product.

Add Product Reviews

Add product reviews section on the product page and request your users to engage and write the reviews. Make sure that text is crawl-able and you use schema tags.If you are selling quality products it will definitely make an impact on your users. Try to get user reviews by reaching out to existing users via email follow-up, sending offers and in more ways.
Always make a user centric product cycle to get the more customer reviews. If they will find the purchased product worth buying they are sure to leave a review on your product pages. Always remember to highlight the “Add to Bag” option more than one time on the product page to make it stand out so well that all the customer get attract to it but your products.

Use proper Graphics

Utilize quality item pictures and how-to recordings to compliment your products, catchphrases, and headings. This helps to support your deals and activity. Customers find the picture quality is an imperative factor when buying on the web, so ensure you incorporate numerous, high-determination photographs on the item page.
Bear in the mind to optimize the picture record name and the alt tag. Recordings help to enhance the normal product more attractive by 50 percent, so try to include how-to recordings, showing your item from various points, their usage, against a white foundation, with all its different segments, and so on. So include the picture and video sitemaps independently to guarantee your item page's pictures and recordings are indexed in a fast and viable way.

Focus on the Page Speed

Slow-loading product pages can decrease your e-commerce conversions as well as your keyword rankings. Ideally, your page should load within 3 seconds or less. Start with testing your product page loading speed using page speed checker tool. It is one quick hack to significantly reduce your page loading time is using a CDN. In 90% of cases, a CDN would be highly beneficial, however, there are some instances where you might want to skip it. There are times when product pages have the most landing page potential on your e-commerce website. So, implement the changes mentioned above to improve your product pages and increase your site SEO. To check with the Page speed, you can checkout the Google PageSpeed Insight. 
Always try to include all these steps into your product pages during the SEO optimization process and you are sure to get more high conversions in no time!

Monday 14 May 2018

8 Fastest Ways to increase eCommerce Sales

This is the online world, where you talk, watch movies, shop and sell online. But, since the competition is really tough one has got to play safe. There is no harm in understanding the market and then playing your cards. Having an eCommerce store is common, but having amazing sales is something you really want to make sure happens. And when you have competitors like Flipkart and Amazon then you need buckle up.
To fight back and remain the strongest contenders among these mammoths of the Ecommerce world then you must follow these 10 ways.

Mobile Friendly Website

Every person is mobile today; everyone prefers to communicate through their smartphones. Then why shouldn’t you do your business through mobile too. If your website is mobile friendly then people will be able to shop faster and easily. Having a mobile responsive website makes things and business easier for you.
Stats show that in 2017 1.66 billion people from across the globe shopped online and the global e-retail sales reached to 2.3 trillion U.S dollars

Enabling Live Chat

Well, people don’t like to wait. They prefer to get instant help or answers to their queries. In today’s world of technology if they have to wait they might choose some other company. So its always good to have Live Chat enabled. Infact, live chat is fun.
Through live chats you can address to customer queries immediately, you can work on the return and exchanges of products. You can also reply t o their queries related to delay in delivery or product availability. Sometimes live chat can turn into a converted purchase.
Stats have already proved that where in 2016 they recorded in a month were 2956 Live Chat whereas in 2017 it increased to 5268 Live Chat per month...

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Friday 11 May 2018

The Most Realistic Chatbot: Google Duplex And Its Features

During this year’s Google IO, Google duplex was one of the most compelling things explained by the Google. Basically, it is an artificial intelligence agent which is specially made for making calls. Yes! You heard it right! It is made specially to make actual conversions with real life people.

What is Google Duplex?

Google duplex would facilitate you with many type of call transactions which does not include any human calls. Google’s so closed “closed domain” services will be performed by the Google Duplex.. So, you can say that you might ask it to book a table at restaurants. Initially, it will perform major three type of tasks: making restaurant reservations, scheduling hair appointments and finding out the businesses’ holiday opening hours for you.

Why the Most Realistic?

According to its calculations this can be the most efficient way to collect the information which is not available on the Google search. Whenever, there are variables and interruptions, it can be the most realistic option to answer your call from the terminator. Checkout the video as demo of Google Duplex...

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4 Cheapest possible ways to launch your eCommerce store

In today’s era, no one wants to spend money on new IT approaches. They feel a headache to adopt the new technology. The reason is that th...