Nowadays, Individuals can build their brand digitally and can make a successful enterprise with the right practices. Having an eCommerce store for your business is a generic thing today. But in order to achieve a big number of sell, getting higher rankings in the google is a critical task.
SEO plays a vital role in optimizing your product pages. There are so many other factors to consider, but making a product page that provides a great user experience for your customers.
Let’s have a look at some of the areas to focus on to optimize your eCommerce product pages for higher conversion rates and building consistent buyers to your store.
Decide the Vital Elements of your Product Page
The very first step in building an eCommerce page which is optimized for driving conversions is to decide the vital elements that will help you to build a successful eCommerce product pages.
If we consider some popular stores like Amazon, Flipkart as an example, you can identify the important factors that they have worked well on their product pages.
They have such a significant impact on conversions, you can be sure that big e-commerce owners must pay more attention to test and optimize each and every component on their product pages.
The main ranking factor considered by the Google is a page speed. When you decide you minimize the page speed each of your components should indicate your components.
Understand that Keyword Research is Important
Every product page must be optimized by a deep keyword research in the way buyers are searching for that product. This is why keyword research matters the most when it comes to SEO. When starting to optimize the product page, you need to know the search terms that attract the most search users and converts the most.
Find out the best keyword phrases and keywords for your products by considering the following factors – search volume, competition, and ranking difficulty. There are so many suggested tools like:
Add High-Quality Product Descriptions
Product descriptions can help SEO to achieve high rankings in google but only when there’s value added. Develop your product page descriptions by mapping and finalizing the wordings. Users should understand the motive behind it. Customers would like to see the things they are looking for in the description. Consider the following points in the description copy:
Always try to include the major features and specifications of your product in the descriptions and the value-added features to buyers.
Revise your targeted keywords as many time as you can. Include model numbers, brands names, and keyword repetitions.
Do not make the descriptions lengthy. Try to form informative descriptions. Try not too wordy descriptions. If necessary, add lists and bullets.
Keep your product descriptions as unique as possible. Do not copy descriptions from the manufacturer websites. This trend is adopted by many magento development company and they found results.
Use Meta Descriptions
If you use Keywords in meta descriptions, it won’t affect your rankings, but including them in the description is always a good choice because it will earn more clicks. That’s why inserting keywords and editing them with symbols and numbers can boost your click-through rates at a new level. Try to include keywords and explain what is presented on the page to let users know what they are going to click through.
Ensure that the meta description is unique and follows character guidelines. Try to include the appalling words of your product to improve click-through rates, and add catchy things like prices, numbers, and other options to help your product.
Add Product Reviews
Add product reviews section on the product page and request your users to engage and write the reviews. Make sure that text is crawl-able and you use schema tags.If you are selling quality products it will definitely make an impact on your users. Try to get user reviews by reaching out to existing users via email follow-up, sending offers and in more ways.
Always make a user centric product cycle to get the more customer reviews. If they will find the purchased product worth buying they are sure to leave a review on your product pages. Always remember to highlight the “Add to Bag” option more than one time on the product page to make it stand out so well that all the customer get attract to it but your products.
Use proper Graphics
Utilize quality item pictures and how-to recordings to compliment your products, catchphrases, and headings. This helps to support your deals and activity. Customers find the picture quality is an imperative factor when buying on the web, so ensure you incorporate numerous, high-determination photographs on the item page.
Bear in the mind to optimize the picture record name and the alt tag. Recordings help to enhance the normal product more attractive by 50 percent, so try to include how-to recordings, showing your item from various points, their usage, against a white foundation, with all its different segments, and so on. So include the picture and video sitemaps independently to guarantee your item page's pictures and recordings are indexed in a fast and viable way.
Focus on the Page Speed
Slow-loading product pages can decrease your e-commerce conversions as well as your keyword rankings. Ideally, your page should load within 3 seconds or less. Start with testing your product page loading speed using page speed checker tool. It is one quick hack to significantly reduce your page loading time is using a CDN. In 90% of cases, a CDN would be highly beneficial, however, there are some instances where you might want to skip it. There are times when product pages have the most landing page potential on your e-commerce website. So, implement the changes mentioned above to improve your product pages and increase your site SEO. To check with the Page speed, you can checkout the Google PageSpeed Insight.
Always try to include all these steps into your product pages during the SEO optimization process and you are sure to get more high conversions in no time!
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