What are the latest eCommerce Marketing Trends that you need to watch?

eCommerce industry experienced a huge change in the year 2017. This year, it is expected to grow at an annual rate of at least 19.11 percent. eCommerce industry is becoming a trend among the shopping world.
In the world full of advancements in technology, it is essential to have a global exposure for the online eCommerce business. Marketing in the eCommerce industry is something that is going to evolve in the year 2018. Trends in the eCommerce are decided on the basis of the customer’s behavior, from how they shop, what they buy, how they respond to the tactics used by the business. Since few years, the industry has been experiencing a large number of new trends in the e-commerce business.
Let us discuss the latest marketing trends to work on, in 2018.

Contextual Advertising

Ads are supposed to gain noticeable rise this year. Social media platforms have begun to revamp their designs in order to cater to the trends. The programmatic advertising uses the datasets in order to decide the target audience.
The concept of ads is to show to the audience chosen that are at the base of consumption, post that, it is retargeted in a certain period and generate more ROI.
Contextual advertising is totally about attracting the right audience at the right time with the right type of ad. E-commerce store owners can have a great advantage of this technique to reach out to a large amount of audience.

Automation in Marketing

To anyone out of the marketing field, automation in marketing may mean automating email marketing and scheduling social media posts. Automation is much more than that. Marketing automation has become the new trend. The newest automation covers the areas of customized landing pages and easy-to-access shopping carts.
When you properly implement the marketing automation, it will make your lead generation task easier and better. You will be able to send out customized emails specifically tailored for each of your customers.
Retarget customers for necessary product sales whenever required. You are allowed to customize the store offerings for all your customers.

Advanced Shipping & Easy Returns

Shipping and logistics are the areas where e-commerce industry need to have some improvements. The idea of same-day delivery offered a drastic change in the e-commerce industry.
Shipping costs are a key consideration for customers. The return policy is always something that gains the attention of the customers. Hence the e-commerce store owners may need to make advancements in their return policy and shipping options.

Enhanced Mobile Experience

Making your online store mobile-friendly is one of the biggest ways to create a global exposure and experience the sales growth. With a mobile-friendly store or a mobile application, the store owner also experiences noticeable sales growth in the e-commerce store.
Every year, the retailers make sure to increase the mobile transactions. If your e-commerce store is not responsive yet, now is the time make it responsive. People tend to get highly exposed to their mobile devices with the advancements taking place in the mobility of the devices.
According to a report by Gartner, e-commerce shopping through mobile will be the highly utilized way in the year 2018.

Product Visualization

AR will be the future for an enhanced experience of product visualization. When an e-commerce store offers an augmented reality supported product visualization, the customer gets attracted towards the product and helps in a faster decision-making process.
The AR e-commerce trends will be seen to have an upward shift in the year 2018 due to increase in adoption of smart devices.

Voice Search

As it might be known to all, voice search is the technology for this year. In every field, voice search seems to take a noticeable place. E-commerce stores should also start optimizing their store for the ever-evolving voice search technology.
It is said that content for voice search must include textual content in the paragraph form. These things can let the e-commerce website appear in the rich snippets and the knowledge graphs.
Using tables and pictures won’t be benefitted anymore in the search engines. Increase in use of voice-enabled buttons may lead to higher conversions, thereby improving the figures of the e-commerce stores.

Revived Traditional Models

The traditional brick-and-mortar market experienced a major come back in the year 2007. Now, in the coming year, this traditional model will come back with a change.
These retail stores are planned to provide in-person digital experiences without any actual inventory. Virtual Reality will be playing a major role in the upgraded brick-and-mortar model.
For an instance, a customer can enter a shop and use the virtual reality headset to see the 3D version of the related product.

Chatbots will Ease the Experience

The key to successful e-commerce marketing lies in providing extraordinary shopping experience and satisfactory customer service.
You must put the customers first and ensure that the customers do not face any trouble. AI-powered chatbots will be seeing a rise. This will help increase the user-engagement as it provides the relevant options to the customers.
Chatbots are predicted to be seen as cheaper, smarter and globally expanded this year. Voice, as well as text-based chatbots, will be available.

Blockchain, The Game Changer

Though Blockchain is still not a full-fledged technology available, it is creating a great impression in the eCommerce industry as well. As the blockchain-based apps seem to be more promising than any other technology so far, it is expected that the entrepreneurs will be giving a new shift towards the technology in 2018.
The upcoming year will bring up more examples of blockchain-based e-commerce platforms and marketplaces, inventory management systems, and various other cryptocurrency payment systems.

Payment Options to be Updated

Whether social media payments or any other personalized payment option will pop up in the upcoming eCommerce trends. There are many options such as digital payment methods or cryptocurrencies, for the better implementation as well as the development of the personalized payment option.
Moreover, with mobile commerce taking a huge place, payments made at a mobile stage will play a huge role in the eCommerce industry.
Ultimately, eCommerce will be getting better in various ways. Better the shopping experience, bigger the sales growth.

Author Bio:

Mr. Mitul Patel, CEO & Founder of ProtonBits – A leading Magento Development company based in India & USA. From the past 7 years under his leadership, the company has delivered unparalleled and challenging custom eCommerce software to the global clients.

Source: 
https://www.xhtmljunkies.com/what-are-the-latest-ecommerce-marketing-trends-that-you-need-to-watch/

7 Simple Steps to Optimize your eCommerce Product Page

Nowadays, Individuals can build their brand digitally and can make a successful enterprise with the right practices. Having an eCommerce store for your business is a generic thing today. But in order to achieve a big number of sell, getting higher rankings in the google is a critical task.

SEO plays a vital role in optimizing your product pages. There are so many other factors to consider, but making a product page that provides a great user experience for your customers.

Let’s have a look at some of the areas to focus on to optimize your eCommerce product pages for higher conversion rates and building consistent buyers to your store.

Decide the Vital Elements of your Product Page

The very first step in building an eCommerce page which is optimized for driving conversions is to decide the vital elements that will help you to build a successful eCommerce product pages.

If we consider some popular stores like Amazon, Flipkart as an example, you can identify the important factors that they have worked well on their product pages.

They have such a significant impact on conversions, you can be sure that big e-commerce owners must pay more attention to test and optimize each and every component on their product pages.

The main ranking factor considered by the Google is a page speed. When you decide you minimize the page speed each of your components should indicate your components.

Understand that Keyword Research is Important

Every product page must be optimized by a deep keyword research in the way buyers are searching for that product. This is why keyword research matters the most when it comes to SEO. When starting to optimize the product page, you need to know the search terms that attract the most search users and converts the most.

Find out the best keyword phrases and keywords for your products by considering the following factors – search volume, competition, and ranking difficulty. There are so many suggested tools like:

1) Google Search Console for the top search queries,

2) ahrefs for analyzing the best competitive keywords

3) Keywordtool.io for a complete insight into consumer search behavior

4) Google Keyword Planner for finding right product page keywords to target.

Add High-Quality Product Descriptions

Product descriptions can help SEO to achieve high rankings in google but only when there’s value added. Develop your product page descriptions by mapping and finalizing the wordings. Users should understand the motive behind it. Customers would like to see the things they are looking for in the description. Consider the following points in the description copy:

Always try to include the major features and specifications of your product in the descriptions and the value-added features to buyers.

Revise your targeted keywords as many time as you can. Include model numbers, brands names, and keyword repetitions.

Do not make the descriptions lengthy. Try to form informative descriptions. Try not too wordy descriptions. If necessary, add lists and bullets.

Keep your product descriptions as unique as possible. Do not copy descriptions from the manufacturer websites. This trend is adopted by many magento development company and they found results.

Use Meta Descriptions

If you use Keywords in meta descriptions, it won’t affect your rankings, but including them in the description is always a good choice because it will earn more clicks. That’s why inserting keywords and editing them with symbols and numbers can boost your click-through rates at a new level. Try to include keywords and explain what is presented on the page to let users know what they are going to click through.

Ensure that the meta description is unique and follows character guidelines. Try to include the appalling words of your product to improve click-through rates, and add catchy things like prices, numbers, and other options to help your product.

Add Product Reviews

Add product reviews section on the product page and request your users to engage and write the reviews. Make sure that text is crawl-able and you use schema tags.If you are selling quality products it will definitely make an impact on your users. Try to get user reviews by reaching out to existing users via email follow-up, sending offers and in more ways.

Always make a user centric product cycle to get the more customer reviews. If they will find the purchased product worth buying they are sure to leave a review on your product pages. Always remember to highlight the “Add to Bag” option more than one time on the product page to make it stand out so well that all the customer get attract to it but your products.

Use proper Graphics

Utilize quality item pictures and how-to recordings to compliment your products, catchphrases, and headings. This helps to support your deals and activity. Customers find the picture quality is an imperative factor when buying on the web, so ensure you incorporate numerous, high-determination photographs on the item page.

Bear in the mind to optimize the picture record name and the alt tag. Recordings help to enhance the normal product more attractive by 50 percent, so try to include how-to recordings, showing your item from various points, their usage, against a white foundation, with all its different segments, and so on. So include the picture and video sitemaps independently to guarantee your item page's pictures and recordings are indexed in a fast and viable way.

Focus on the Page Speed

Slow-loading product pages can decrease your e-commerce conversions as well as your keyword rankings. Ideally, your page should load within 3 seconds or less. Start with testing your product page loading speed using page speed checker tool. It is one quick hack to significantly reduce your page loading time is using a CDN. In 90% of cases, a CDN would be highly beneficial, however, there are some instances where you might want to skip it. There are times when product pages have the most landing page potential on your e-commerce website. So, implement the changes mentioned above to improve your product pages and increase your site SEO. To check with the Page speed, you can checkout the Google PageSpeed Insight. 

Always try to include all these steps into your product pages during the SEO optimization process and you are sure to get more high conversions in no time!

Source: https://www.indiehackers.com/@mitultechs/7-simple-steps-to-optimize-your-ecommerce-product-page-e0ae202203