8 Ways to Increase eCommerce Sales

This is the online world, where you talk, watch movies, shop and sell online. But, since the competition is really tough, marketers have to cover all their bases. There is no harm in understanding the market and then playing your cards. Having an eCommerce store is common, but having amazing sales is something you really want to make sure happens. And when you have competitors like Flipkart and Amazon then you need buckle up.

To fight back and remain the strongest contenders among these mammoths of the eCommerce world then you must follow these 8 ways.

Mobile Friendly Website

Every person is mobile today; everyone prefers to communicate through their smartphones. Then why shouldn’t you do your business through mobile too? If your website is mobile friendly then people will be able to shop faster and easier. Having a mobile responsive website makes things and business easier for you.

Stats show that in 2017 1.66 billion people from across the globe shopped online and the global e-retail sales reached 2.3 trillion U.S dollars

Enabling Live Chat

People don’t like to wait. They prefer to get instant help or answers to their queries. In today’s world of technology, if they have to wait – they might choose some other company.

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So its always good to have Live Chat enabled. In fact, live chat is fun.

Through live chats you can address customer queries immediately, you can work on the return and exchanges of products. You can also reply to their queries related to delay in delivery or product availability. Sometimes live chat can turn into a converted purchase.

Stats showed that in 2016 the number of Live Chat chats per month was 2956 whereas in 2017 it increased to 5268 per month.

Image Source: https://www.statista.com/statistics/818624/number-of-live-chats-per-month-worldwide/

So, just imagine how 2018 is going to be like. I personally use Live Chat and think it’s the most convenient way to get answers to my queries. I am impatient and cannot wait for a day or two for the reply. Hence, I think live chat is a boon to the eCommerce industry.

Creates Product Videos

Use as many videos you can. The new trend is that customers want to see everything in live motion that they are buying. eCommerce has seen growth in their sales after they incorporated videos for their products. This trend started years back but now the demand to see a product video is more.

In a survey, it showed that when 67% people of the age group go to the website then 47% of them at least watch videos on that site. So the demand is increasing.

Image Source: https://research.hubspot.com/content-trends-preferences?_ga=2.52433120.937496269.1525748870-1588906034.1525748870#video

You don’t need to spend a lot of money on this. You just need to create videos of the product and have them on the product page. It will increase customer satisfaction resulting in an increase in sales.

Fast Hosting Websites

Even Google prefers a fast hosting website and helps in increasing the ranking too. If your website is slow customer will not wait. Remember if the load time of a site is more than 10 seconds the customer is gone. They don’t have all day long to wait for the page to load. Having an SSD hosting will ensure security and faster delivery, this is definitely expensive but the results are worth every penny.

And if you have a site that is busy I mean really busy then you must consider a dedicated server that gives you a lot of RAM and because only you are using the server, the load time is less comparatively.

Secured & Safe HTTPS Hosting

Your website needs to secure. If you are inviting a customer to buy from your website then you need to give them the full security. You need to ensure them that all their data and transactions are safe on your website. Hence having an HTTPS security is the prime concern and requirement when you talk about website security. Besides security, it also helps in boosting the traffic. Pages that are secure will always be crawled on Google.

If you don’t have an HTTPS hosting then you must switch to that immediately. You need to get an SSL certificate immediately to ensure the security of your website and customers information.

Use High-Resolution Images

Most of the time eCommerce website tend to use the manufacturers’ images, but you should rather ask your designer to create new images with high resolution. Look at your competitors they are using the best images to catch the customers interest and attention. You can do the similar thing. Just take for instance, that you visit a website that does not have good images, you will the website immediately. Similar goes with your customers.

It’s all about customer experience. If you look at all social media platforms then they are all covered with images that say everything. Create the best to reflect your brand.

Interesting Product Description

You may be selling someone else product, but that does not mean copy paste their description. You need to be creative and make your own content. You can use the best ways to describe a product and grab your customer’s attention. Let’s say if you are writing about a mobile then highlight points that pick the customer interest first and create your content along those lines.

Show them the benefits and solutions to their problems through your description. Talk about those features first that customers will ask when they will enter a store. This will interest them to read all of it and leave a positive impact.

Increase Your Reviews & Ratings

Reviews are very important for any eCommerce website. Make sure that your customers leave a feedback on their experience and purchase. Show your review on the front and center of the product page so a customer can read them and make a quick buying decision. There are tools also available where you can show the reviews and ratings as per your settings.

Sometimes customers don’t have the time to write a review, then you can ask them to at least rate your service. This will not only help you improve but increase your positive customers too.

Now that you know how and what to do to increase the sales of your eCommerce website, its time that you start to work on all of them.

Closing Note

These are top 8 points that will help you in your eCommerce business. Following these will definitely help you increase your customers and your sales too. With tougher competition, it is important to make a tougher decision right now. Make all the necessary changes now to have a better and prospective future tomorrow.

6 Things Every SaaS Marketing Strategy Needs in 2018

SaaS marketing is a complicated process. Generally, the users sign up and learn about the usage of the product and then performs the tasks all on the same domain.

This gives the marketers various touchpoints of its consumers based on how they interact with the system, its content, and services.

1. Strong product

Marketing campaigns are put to no use if the product is poor. A dissatisfied customer shares negatived reviews of the brand to at least 9-12 people, thereby reducing your chances of converting prospective clients into customers.

Know what your customer wants and design your product accordingly. This will make your product strong and strong products aid the marketing process by making it easier as a product speaks for itself. Also, make the marketing information oriented and be all ears to the customers’ problems first and provide the solution accordingly.

Banging on the customer directly with your product information would drive them away. Be specific while conveying information about the product and services provided and how different and helpful it is to the customers.

2. Customer Acquisition

The most important thing in SaaS marketing strategy while targeting new customers is talking about the prospective customer’s problem and making them realize the criticality of the problem and also the urgency of getting its solution which you can provide. There you are positioning your service.

Whether the question is about acquiring new customers or retaining the existing ones, the answer always is Know your customer and their needs. Your target consumers are busy people, they require quick solutions to urgent problems.

But for that, they need to realize that they are facing some critical problems which if not attended urgently would cost them and their organization money, wastage of time, increasing risk, lost opportunities and other negative and undesirable outcomes.

This shall induce buying and make the conversion of your client to your customer, faster. In marketing terms, this is called using the push strategy, wherein you push your product or service in a way that the customer feels the need of it and makes the purchase.

Also, choosing the communication channel properly is one of the most critical things. You need to know where your probable consumer segment is, what media they are exposed to and what channels do they pay attention the most. Target that and the acquisition becomes quicker and efficient.

3. Customer Retention

The next step is customer retention, you cannot afford to lose the existing customers at the cost of new ones. Both are equally important for your SaaS marketing strategy to work and generate revenue. To do that keep customer satisfaction paramount while strategizing.

Make your customers happy, deliver what they desire, maintain the service quality along with a high touch frequency. This shall enable you in knowing their problems in a better way and provide a quick and customized solution.

Very often than not customers are delighted by this which increases their loyalty towards your brand ensuring repeat purchase and thereby retention.

This is important because a large chunk of your profits come from the existing customers, their loyalty ensures your profit’s loyalty.

4. Probable Marketing Campaigns

Make your product do its own marketing, Product design or concept makes the product unique and self-marketable, meaning most of the marketing is done by itself. What you need next is making the customers try your product, unless they try it they won’t know what it offers.

5. Freemium subscription or trial based subscription

Freemiums and trials are the great acquisitors as they reduce the hostility of minimizing the investment and commitment of the users.

The trial-based subscriptions offer limited features and then prompts upgradation. The free gives the customers a glimpse of how the product functions, user-friendliness and what all it offers. Customers are going to be a part of the program and learn at their own pace, do not push much as that may drive them away.

The advantage of using freemiums is it helps you know the customer's touch points based on which upgradation can be prompted. Also, you have the customers information which helps you reach out to them again.

6. Customer Support Service

Keeping a high touch frequency with your customers makes their experience delightful. Making them feel important helps retention.

A great customer service is where you reach out to your customers before they do. Knowing their problem in advance, understanding it well, designing a solution for the same and then projecting that efficiently by using a proper medium.

Delivering a great product is the first step, helping you acquire customers and great customer service is the second step, helping you retain your customers and increase their loyalty. This can be done by researching about your consumers, know them well, know what they want and when do they want it.

With all this data you can make sure that you reach out to the customer on time and provide them a delightful service making your’s a great brand and thereby reducing competition.

Source: https://thenextscoop.com/saas-marketing-strategy/

How to Choose a Pricing Strategy for Your SaaS Business

Owning a Saas business is something of a great challenge in this ever evolving digital world. Like all other businesses, SaaS also need some cash to survive and be sustainable. Just like other marketing strategies, the pricing strategy also plays an important role towards the growth of the business.

When it comes to converting consumers, SaaS business is all about learning the consumer’s behaviour towards your product. Certain triggers help influencing the purchasing behaviour of the customer. You need to price your SaaS business such that it does not seem cheap scam or very expensive, pricing is a very tricky part in the SaaS business. Here, in this article, you will find how to get started with extensive research to get the most appropriate pricing for your SaaS business. 

Know Your Customer Segments

Whichever the business is, for any kind of marketing, knowing the segments of the customer is must. Similarly, for a SaaS business, the world is your market and customer can be based anywhere in the world. Find out your target audience and manage pricing accordingly. For an instance, if your target audience is in the US and your product is priced in CAD, most of the customers will bounce back from your website.

Also, you need to make sure that the Freemium led approach is not entertained, or you ll end up with the death of your business.

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Optimize the Pricing Page Accordingly

Pricing on the basis of versioning is an important context. The pricing page should be able to reflect on how different versions can be the requirement of the consumers. It can be difficult to decide the features depending upon the different versions of the software along with the price discriminated. Onpage pricing is the most important segment as it is the first thing to come across the consumers’ eyes and can be the decision maker for the customer at times and let them take first step. The naming of the packages has greatly evolved with time. It is no more premium or basic, in order to help the customers of certain segments to select the plan based on their need themselves. Optimize the on page pricing according to the segment of your customers, in order to create quick sales growth of your SaaS business.

Align Pricing with Business Model

Your SaaS model is the representation of your business in the market. All the segments fall under the audience of your business model. While planning a pricing strategy, you must think regarding the difference between the various segments of the market, such as the freemium, Low Touch, Inside Sales, Field Sales and how these various approaches require alignment with the price points and sales complexity. Specifically talking about SaaS business, they are tough on cash flows as the cost of marketing always occurs upfront and the revenues generated are into the future. Being a startup, you may lack on the part of strong past, therefore, calculating the lifetime value is difficult at an early stage.

But, once the SaaS business has achieved traction, it can have strong cash flows with lowest costs associated. The only requirement is to get your business to that point, and rest will be assured on the basis of the portfolio of your SaaS business.

Offer Discounts with Strategic Payment Plans

Offer free trial or demo for your business in order to gain the attention of the customers in the market. When your product is strong and you start gaining a sound amount of customer base, it can help you in various ways. Once the visitors get hooked, it is the biggest challenge to find a way to convince the customers to get the plan and work for a long term. When you offer incredible discounts for annual plans, the customers tend to maintain the relations with your business. Discounts can help you with increasing the brand royalty and then leads to the repeat purchase of the business. The cycle will end up with a huge profit along with the sales growth to your SaaS business.

When talking about SaaS business especially, there are four types of pricing chosen by the entrepreneurs. Below, I have mentioned all four. Read out and find the most appropriate one for you!

Clear and Transparent Pricing:

When you are transparent about your pricing and expenses, you can be great at standing out among the crowd.

Pricing Per User:

Pricing per user is something that promotes team based services when you are SaaS.

Feature-based Pricing Model:

This kind of strategy is the most popular strategy used by the SaaS businesses these days.

Pricing Model based on Usage:

This model is mostly preferred by the email marketing industry.

Ultimately, there is no best strategy, all entirely depends on your requirements. You need to figure out which strategy is the appropriate one for you. Being a SaaS business, you can upgrade and change the pricing strategy occasionally, if there is something wrong with the strategy. Also, one must not only focus on customer acquisition or lead generation, but the primary focus must be on the pricing strategy.

Source: http://customerthink.com/how-to-choose-a-pricing-strategy-for-your-saas-business/

Why Shopify is Best eCommerce Platform?

 

Nowadays many product based owners are going to build an eCommerce website. To build an eCommerce website, you need to choose the best eCommerce platform which provides you more features for your online store. Choosing best platform is scary for every product based owners but Shopify helps you to remove your scary about choosing best eCommerce platform. Because Shopify is allowed make your eCommerce store mobile friendly, easy and quick. Shopify has lots of features for making your eCommerce store easy and feature more. Shopify provides many tools which help you to run your business online. Using Shopify, you can manage your online products, payment process and optimize your store easily.  

To sell your products, Shopify gives you many ways. You can sell your product on a many sales channel. There is no any limit for choosing your sales channels. If you want to sell your products at your own store then you can sign up to Shopify POS. Even if you want to sell product over social media, then Shopify gives you one or more channels like Facebook, andPinterest.

Benefits of using Shopify Platform for eCommerce:

Themes for your eCommerce store:

In Shopify, many themes are available for designing your store.  Shopify provides free and paid both themes. If you want to go with advance then you need to pay for themes. Also if your industry is not included in themes then Envato market- Themeforest provides best themes for Shopify.

Optimize your SEO easily:

When you start your online business with a new product then you need to think about how your customers find you? To find your customer, you need to use search engine optimization (SEO) to improve your website’s search engine rank. Shopify helps you to optimize your SEO easily and also you can improve your search engine rank on google with Shopify.

Create Gift Card Store:

Shopify creates own gift card store. You can purchase your gift cards from gift cards page in your Shopify admin. You can sell your gift cards like other products. Your customer buys their gift cards from your store online.

Free Shopify App Store:

Shopify provides best free app options to bring your customers satisfaction & boost your sales. Also, your customers are added wishlist to your Shopify store without having a login.Oberlo app helps you to import your directory into your Shopify store. When you receive the order, Oberle will ship the product directly to the customers so you don’t need to take worry about shipping in Shopify.

So as I shared points of all benefits for Shopify, maybe now it is easy to understand why Shopify is the best for your eCommerce website. If you want to grow your online business then why not you can choose best for a your business. Build your online store which provides you best Shopify development services for your eCommerce website.

If you have any queries, you can share in the comment box. We surely listen to your questions and get back you proper answers.

 Source: https://www.bebee.com/producer/@mitultechs/why-shopify-is-best-ecommerce-platform